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13-11-07 15:30:14国人开始更加关注汽车赛事。有许多人会疑问，那么多汽车制造企业花费巨资研发平时市场上见不到的赛车，有多大意义呢？其实，除了营销的作用，更主要的是在研发赛车的时候，会遇到很多在平常路况、速度情况下不易遇到的技术难题，解决这些问题的经验，会直接有益于设计和制造民用车。宾利从创始时就是沿着这种思路运作的。
&&& 大萧条
&&& 1929年冬天，纽约一家旅馆的前台非常怪异地问来登记的客人：“你们想要的房间是跳楼用，还是睡觉用？”对这位前台来说，这样发问并不奇怪，因为自这年10月24日星期四开始的纽约股票市场大崩盘，让许多人破产，自杀不再是新闻。
宾利汽车公司也未能幸免，它的主要英国客户几乎都被这场金融灾难牵连进去，购买豪华汽车的人锐减。本来就销量不大的宾利汽车一下子陷入了绝境，但是，技术出身的宾利先生似乎全然不在意生意场上的得失，1930年，宾利汽车公司勇敢地推出了装备八升六缸发动机的新车型，这个完美车型，承载着巨大的车身，在确保安全和舒适的情况下，仍然能够达到超过100英里的时速。在那个时代，达到了令人难以置信的成就。这年10月，第一辆新车，卖给了著名演员杰克?布坎南（Jack Buchanan），该系车型一共制造了100辆，时至今日，绝大多数仍然在世界各地保存着。这一年，宾利汽车公司最后一次参加勒芒赛事，取得了第五个冠军。
&&& 1931年，随着财务状况的恶化，宾利先生对公司战略的发言权渐渐消失，新任董事巴纳托担负起决策的角色。紧接着，由于成本的考虑，宾利汽车在原八升车型基础上推出了搭载四升发动机的车型，并制造了49辆，但是，这批明显动力不足的宾利车遭到了宾利爱好者的抵制，销售状况很差。
&&& 7月10日，宾利公司的负债问题已经很严重。巴纳托不愿继续坚持了，很快，宾利就进入了破产程序。豪华车的竞争对手劳斯莱斯以125275英镑的代价购买了宾利汽车公司。从此，宾利汽车进入了新时代。
&&& 劳斯莱斯-宾利时代
&&& 在长达72年的时间里，宾利和劳斯莱斯实际上是一种豪华轿车的两个子品牌。同样超豪华，宾利更兼有跑车的特色，这是惟一的差别。
&&& 宾利先生能够牵手劳斯莱斯，也有前缘。在第一次世界大战时期，宾利率众研发航空发动机的场地就在劳斯莱斯的德贝工厂。宾利加入劳斯莱斯后，把毕生精力都放在劳斯莱斯和宾利品牌的汽车上，直到1971年去世。
&&& 劳斯莱斯的战略
&&& 英国本土生产的第一辆汽车就是劳斯莱斯。1903年底，莱斯汽车公司在曼彻斯特成立。创办者是学徒出身的亨利?莱斯（Frederick Henry Royce）。1904年5月，在曼彻斯特的米德兰酒店里，年仅26岁的贵族查尔斯?劳斯（Charles Rolls），同时年41岁的莱斯把酒言欢，共同的志向让这对忘年交决定：将代理欧洲汽车品牌的劳斯公司与致力于汽车制造的莱斯工厂合并成立劳斯莱斯公司。
&&& 1896年，德国人卡尔?本茨发明了汽车，工业化的鼻祖英国在汽车工业领域晚了近10年，这很令人不解。其实道理很简单，早期的汽车冒着黑烟，甚至火苗，气味难闻、噪声大。英国人向来绅士，还无法接受这样的交通工具，而仍然醉心于马车。有趣的是，1898年的美国加州法律曾经规定汽车不许走马车道，违反者会以破坏社会治安罪名抓起来。
&&& 迟来的汽车工业，恰恰给了劳斯莱斯另外一种战略选择。当欧陆和美国的大众、菲亚特、福特等公司在强化流水线作业、提高生产率、压低成本，把汽车送入每个家庭的时候，劳斯莱斯就走了相反的道路。
&&& 上个世纪30年代，劳斯莱斯决定造最豪华的车。把汽车生产基地放在曼彻斯特，德贝（Derby）工厂完全生产飞机发动机。1938年，又在克鲁建成了汽车分厂。
豪华车的手工基因
&&& 手工工艺打造汽车是劳斯莱斯和宾利的传统，也是贵族血统的重要指标。今天，宾利汽车仍然在英国柴郡的克鲁市由经验丰富的工匠以手工拼装，这些工匠的手艺世代相传。克鲁工厂车间的生产线每分钟只移&&&&[3]&&
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