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Hearst Magazines UKApple To Beat Wii U To Tablet Gaming Market_psp吧_百度贴吧
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Apple To Beat Wii U To Tablet Gaming Market
苹果最新系统iOS 5携带的AirPlay Mirroring将在今年秋季发售,提供平板控制器到电视大屏幕的体验,但是提供类似功能的主机却将迟到一年才面市。这将会是苹果大规模吹响进军市场的号角吗?AirPlay被业界视为苹果的最新产品中最具有吸引力的功能之一, 「AirPlay 」可以让iOS设备透过无线网路传送图片、、音乐和视频等信号到Apple TV,再由Apple TV输出到电视上,支持720p高清和环绕声。更激动人心的是iOS即将更新的固件拥有的「AirPlay Mirroring」功能,它将让你实现iPad 2与大屏幕电视机的互动,让游戏和音像在你的手中自由穿梭,而这种类似WiiU的游戏功能只是苹果「AirPlay 」众多功能之一。iPad AirPlay Mirroring in iOS 5 releases this fall and will offer tablet-to-TV gaming similar to the Wii U a year before the Nintendo’s console is set to be released. Is this Apple’s big push into console gaming?AirPlay is regarded one of the most attractive selling features of Apple‘s newest products. AirPlay offers the ability to stream video, music or photos from your iOS device to an Apple TV which then displays the content on an HDTV in 720p resulution and stereo sound. One of the most interesting features to be offered in Apple‘s upcoming firmware update, iOS 5, is AirPlay Mirroring. AirPlay Mirroring was marketed to stream an exact mirror of the content displayed on an iPad 2 to an Apple TV which many regarded as a very useful teaching or presentation tool, but it seems now there there’s much more to it than that…
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苹果也知道要进入游戏界就要直接对抗任天堂。索尼微软根本不值一提
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The choice of which gaming system to buy can be difficult: Wii, Xbox 360 and PS3 all have their pros and cons.
But according to recent metered usage data from Nielsen, each console tends to appeal to different demographic groups."All three of the consoles have their fans, and sales of consoles and games have been some of the few bright spots in an otherwise bleak retail environment," said Bradley Raczka, Marketing Manager for Nielsen Games.
"It will be interesting to watch the continued migration to the current generation consoles in 2009, and see how releases of titles such as Halo Wars, Resident Evil 5, MadWorld, Killzone 2 and Street Fighter IV impact usage trends in the first half of the year." Wii: The best-selling of the three systems, appeals to boys age 6-11 and women age 25-34. Usage of Wii by women 35+ is much higher than with the Xbox 360 and PS3. Games such as Wii Fit, Guitar Hero and Rock Band appear to have engaged an older female gamer like never before.Usage of Wii by the 18-24 age group, considered the core/hardcore gaming segment, is low for both genders compared to the other two consoles.
However, Wii has been successful in broadening the gaming market to a wider demographic audience. Xbox 360: For males, the largest percentage of usage is in the 12-17 age group, older than Wii, but younger than PS3. For females, the 25-34 age group had the highest percentage of usage. These consumers may also be attracted to the other services featured such as Xbox Live, which offers online play, onlineaudio/videochat, and the ability to download movies (now with Netflix as part of the NXEXbox Live update),classic video & user generated games, additional game contentand music videos.
PS3: The Sony console skews the oldest of the three consoles, and that could be the result of consumer brand loyalty, since Sony has been the dominant market player since it introduced the PS One in 1994 and PS 2 in 2000. Gamers who owned one or both of these consoles in their youth may have "graduated" to the PS3 in their assumed adulthood. For both males and females, the highest usage came from the 18-24 age group.In terms of overall usage, males using the Xbox 360 are playing almost twice as many days per months as females (10.2 vs. 5.4 in December), but on the other two consoles, usage days for males and females are much closer.
On average, the least used console is the Wii.During the fourth quarter, November had higher than average usage days on all three consoles, due largely to the fact that the bulk of game releases occur during October and November in advance of the holidays.
In 2008, a number of highly anticipated titles were released, such as Gears of War 2,
Wii Fit, Grand Theft Auto IV, Dead Space, Guitar Hero: World Tour, Call of Duty: World at War and
Left 4 Dead .A complete comparison of console usage during the fourth quarter can be viewed in PDF form .Nielsen Games' GamePlay Metrics service provides measurement of console activity from the National TV Panel of homes.

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